Digital marketing is a kind of marketing of products or services using digital technologies. Mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media. Such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing.
The way of this marketing developed since the 1990s and 2000s. And has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life. And as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
The key objective is to engage customers and allowing them to interact with the brand or service provider through different digital media. Information is easy to access at a fast rate through the use of digital communications. Today’s 90% Users access to the Internet and can use many digital mediums. Such as Facebook, YouTube, Forums, and Email, etc. Digital communications create a Multi-communication channel where information or communication can be quickly exchanged around the world.
The communicator can even segregate their target of viewers or consumers by segregating in different options. In this kind of marketing social segregation plays no part through social mediums. Henceforth a piece of information being widespread instead to a selective audience. This interactive nature allows the marketer to create conversation in which the targeted audience is able to ask questions about the brand. As well as consumers get familiar with the marketer service or products, which traditional forms of Marketing may not offer?
By using Internet platforms or digital marketing, businesses can create a competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media. Moreover, in digital marketing, firms can target their consumers on their nature, demography, habits, hobbies, and even on their liking’s. Through this, a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means a firm can target to those who have a long-standing relationship with the firm and with consumers who are relatively active social media users.
Although there may be a lack of consistency in maintaining a successful social media presence requires and communication. A business needs to be consistent in interactions by creating a two-way feed of information. And due to this nature the requirement of an agency comes-up. They handle the marketing for their clients in a very consistent manner and along with a SMART Strategy. Effective use of this kind of marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
Now, what is this “SMART” Strategy? We will discuss that in our next write-up, keep following us, slowly we will come up with the effectiveness of this kind of marketing. What are the steps to be followed to have a sound marketing plan? What is Digital Marketing mix, how to plan that, what are the important tools to have etc?
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