Public Relations PR
A Public Relations PR can be defined as a medium or process of communication with planned strategy which, various organizations, companies or individuals use to mutually benefit their relation with public. This communication process can impact public directly or indirectly based on the strategy planned by a PR team of a specific company. The PR is greatly liable for a positive or negative impression of any organization on public.
PR in Digital Marketing
People are online. They use the internet, and they love social media. This isn’t going to change anytime soon. We SumOne India understand this implicitly, but sometimes it helps to see numbers that reflect this reality — especially if anyone need to convince their leadership team that it’s time to align your PR and digital marketing efforts.
For example, according to the Pew Research Center, 79% of adult Americans who use the internet use Facebook. And a study by Nielsen states that “92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising — an increase of 18% since 2007.”
Today, people share, comment, and like. They search, purchase, and review. And consume, consume – consume more than ever!
And they do it all online.
Because of this, public relations — the heart of digital communication — is rapidly increasing in popularity among marketers.
The story used to be much different, though.
At the beginning of the digital era, most people were skeptical. They didn’t know whether the person on the other side of the screen was a robot or a human. They weren’t sure who they could trust when it came to making online purchases. But today, everyone can communicate with everyone else — despite their physical location — and public relations is an increasingly sought-after industry. It makes sense. Not only is our world becoming more connected, but people are becoming more open to those connections.
In other words, since social media, email, Slack, and a plethora of other digital communication mediums rule the world, we humans are getting more and more comfortable with talking to each other online. Business Insider reported on the massive amount of people using these digital tools, citing 1.49 billion people on Facebook alone each month.